{"id":8444,"date":"2023-09-05T09:07:00","date_gmt":"2023-09-05T09:07:00","guid":{"rendered":"https:\/\/lain.hu\/zny\/?p=8444"},"modified":"2023-09-05T09:52:24","modified_gmt":"2023-09-05T09:52:24","slug":"ez-egy-proba-bejegyzes","status":"publish","type":"post","link":"https:\/\/zamardinyitva.hu\/en\/ez-egy-proba-bejegyzes\/","title":{"rendered":"Ez egy pr\u00f3ba bejegyz\u00e9s, 5 k\u00f6telez\u0151 \u0151szi program Zam\u00e1rdiban"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a writer at a content marketing agency, I\u2019ve written for a lot of different clients, and almost everything I\u2019ve produced has been intended to rank on Google and encourage website traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s the challenge I (and every other marketing writer on the planet) am up against: search competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No matter what industry you\u2019re in, or target audience you\u2019re speaking to, you\u2019re not alone. You have competition. And if you and your competition&nbsp;<em>both<\/em>&nbsp;understand the SEO game (which is very much the case for most companies nowadays), then what do you have to fall back on to protect your visibility in the all-important SERPs?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Google, it\u2019s E-A-T: Expertise, Authoritativeness and Trustworthiness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But here\u2019s the complicated thing: Every one of my clients \u2014 even the small ones thriving in very big industries \u2014 has expertise, and authoritativeness, and even trustworthiness. So, how does that help them in search? And how can they possibly prove to Google, amid all the noise and competition and other experts out there, that they deserve a place on Page 1?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last year, I set out to find out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-methodology\">Methodology<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google is pretty clear about the fact that websites need E-A-T, but what they don\u2019t really clue us in on is what E-A-T actually is or how it\u2019s measured. I hypothesized that, if I compiled a big list of SERPs and closely analyzed all the Page 1 results, I could narrow down what&nbsp;<em>may<\/em>&nbsp;comprise E-A-T.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theoretically, E-A-T affects different industries in different ways. That\u2019s because some topics and subject areas are more critical than others to have extremely reliable information \u2014 like when you\u2019re searching for information about prescription drugs or complicated financial products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, the first thing I did was choose seven topic categories to focus on: legal, insurance, health care, loans, pharmaceuticals, military, and informational questions. Next, I picked 10 queries for each category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then I searched. The resulting 70 SERPs produced 647 results. I analyzed each of those results, looking specifically for 32 different factors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, I reviewed what I had recorded and asked:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which factors were the most prevalent across all 647 results?<\/li>\n\n\n\n<li>Which factors were most prevalent among the 210 Top 3 results?<\/li>\n\n\n\n<li>Were there differences in prevalent factors across the various topic categories I chose?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Before we get into the results, let\u2019s talk about correlation vs. causation for a moment. While each of these factors seemed to be very common among Page 1 results, and it seems clear that some of these factors&nbsp;<em>do<\/em>&nbsp;play a role in establishing E-A-T, all I can really say for sure is that these traits are associated with pages that rank well in search. They could be indicators of a good page or website, but not necessarily the determining factor that\u2019s putting them on Page 1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With that in mind, here are five lessons I learned about E-A-T after closely analyzing the results from those 70 searches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lesson-1-original-relevant-recent-content-is-essential\">Lesson 1: Original, relevant, recent content is essential<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/moz.com\/images\/blog\/Lesson-1-Original-Relevant-Recent-Content.jpeg?w=761&amp;auto=compress%2Cformat&amp;fit=crop&amp;dm=1662744324&amp;s=47c4d5b2ea0159508d945bc25163dde8\" alt=\"Infographic outlining lesson one: original, relevant, recent content is a must.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Of all the lessons, this is the least surprising to me, but perhaps the most important. To rank well for relevant terms, you need to strongly demonstrate that your website belongs in search results. How? Content, obviously.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it\u2019s got to be high-quality content. Usually, I\u2019d say that means you\u2019re addressing the topic from all angles and leaving no questions unanswered. But after this SERP inspection exercise, I\u2019d actually say&nbsp;<strong>the three most important characteristics of high-quality content are that it\u2019s:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Original<\/strong><\/li>\n\n\n\n<li><strong>Relevant<\/strong><\/li>\n\n\n\n<li><strong>Recently published or updated<\/strong><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-original-research\">Original research<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One factor I sought throughout this study was original research. To me, this included any content that\u2019s created using information the organization sources, analyzes, and publishes themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just shy of two-thirds of the results\u2019 websites contained original research, but among the websites whose results were in the Top 3 positions, 70% had original research available. This shows the importance of creating your own, unique content \u2014 a story only you can tell. Trust me, you have one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-relevance-and-topical-authority\">Relevance and topical authority<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond content just being unique, it also needs to be relevant to your industry and target audience. Topical authority is a weird concept because SEOs know it\u2019s real, but there\u2019s no way to measure it, and Google hasn\u2019t exactly come out and said they have a topical authority ranking factor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, they have given us a lot of clues that point to topical authority being a highly important factor in E-A-T \u2014 like&nbsp;<a target=\"_blank\" href=\"https:\/\/patft.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PALL&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&amp;r=1&amp;f=G&amp;l=50&amp;s1=9,659,064.PN.&amp;OS=PN\/9,659,064&amp;RS=PN\/9,659,064\" rel=\"noreferrer noopener\">this patent<\/a>&nbsp;they filed in 2017. Even in their recent&nbsp;<a target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\" rel=\"noreferrer noopener\">Helpful Content Update<\/a>, Google highlights questions that creators should ask themselves when considering their own site content. The question, \u201cDoes your site have a primary purpose or focus?\u201d in particular alludes to the importance of creating content for a topic niche or specific subject area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Given the limited tools on this subject, I decided to create my own (rudimentary) method of measuring topical authority by way of roughly determining the topic coverage depth throughout the whole website. Here\u2019s what I did:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Determine the parent topic of the query in question. \u201cInsurance\u201d is the parent topic for \u201ctypes of insurance\u201d and \u201cworld population\u201d is the parent topic for \u201chow many people are in the world,\u201d for example.<\/li>\n\n\n\n<li>Find the Topic Coverage Score (TCS, as I call it) of each result\u2019s website. That\u2019s the number of pages indexed by Google that contain an exact-match of the parent term.<\/li>\n\n\n\n<li>Calculate the average TCS of all Page 1 results for each query.<\/li>\n\n\n\n<li>Compare the TSC of each result with the average TSC for that query.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">After that procession of steps, I found that while 25% of Page 1 results had a TSC higher than the average, 40% of Top 3 results boasted the same. In other words,&nbsp;<strong>the websites that had the most topic coverage were more likely to land at the top of the page.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-recently-published-or-updated\">Recently published or updated<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Half of all Top 3 and 48% of Page 1 results were dated within the previous two years. There are plenty of evergreen topics that don\u2019t need regular content changes (the oldest result in my study was a page explaining why the sky is blue from 1997). Updating content just for the sake of giving it a new date won\u2019t help you rank any higher in Google. However, creating timely content and updating old content as necessary could help.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lesson-2-your-off-site-online-presence-matters\">Lesson 2: Your off-site, online presence matters<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/moz.com\/images\/blog\/Lesson-2-Off-site-Online-Presence.jpeg?w=761&amp;auto=compress%2Cformat&amp;fit=crop&amp;dm=1662744329&amp;s=dee51dd3f67a1237e6ea6f6c17c4b340\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a lesson I wasn\u2019t expecting to learn. When I set out on this study, I thought the biggest E-A-T factors would correspond to the website in question more so than the organization that manages it. Not so much: It became clear to me that&nbsp;<strong>your off-site, online presence plays a role in helping you rank in Google search results.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The vast majority (95%) of all results had third-party reviews of some kind, whether they\u2019re Google My Business reviews, comments on Glassdoor, site trustworthiness information on Trustpilot, or something else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wikipedia is also a common thread between many of the results. While 89% of Page 1 results\u2019 websites or organizations had at least one Wikipedia mention, 93% of Top 3 results did, too. As far as actual Wikipedia pages, 73% of Page 1 results and 82% of Top 3 results\u2019 organizations had one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The high prevalence on Page 1 tells me that it\u2019s fairly common to have a Wikipedia connection, but the higher numbers corresponding to the Top 3 results hints at what their importance might be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another patent from Google,&nbsp;<a target=\"_blank\" href=\"https:\/\/patft.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PALL&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&amp;r=1&amp;f=G&amp;l=50&amp;s1=9,953,049.PN.&amp;OS=PN\/9,953,049&amp;RS=PN\/9,953,049\" rel=\"noreferrer noopener\">this one updated in 2018<\/a>, discusses the topic of seed sites. A seed site, theoretically, is one that the search engine trusts because it generally has quality content and good, valuable links. Google hasn\u2019t revealed whether this seed site theory is valid, or to what extent it plays a role in search algorithms (if any). But if I were to choose a seed site, Wikipedia would be a good contender. Each page has tons of links to websites with relevant information on carefully organized topics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another website worth mentioning is the Better Business Bureau. While it only gives limited perspective (since it only relates to Canadian and US businesses), I found that many Page 1 results\u2019 organizations (70%) and even more Top 3 results (74%) had at least a BBB&nbsp;<em>page<\/em>&nbsp;but not necessarily a&nbsp;<em>grade<\/em>. In fact, a little over one-fourth of results that had a BBB page didn\u2019t have a rating.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It seems to me that the value is in getting listed on BBB\u2019s website more so than achieving a good grade \u2014 perhaps a North American-specific seed site of sorts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lesson-3-transparency-and-honesty-are\">Lesson 3: Transparency and honesty are<\/h2>","protected":false},"excerpt":{"rendered":"<p>As a writer at a content marketing agency, I\u2019ve written for a lot of different clients, and almost everything I\u2019ve produced has been intended to rank on Google and encourage website traffic. Here\u2019s the challenge I (and every other marketing writer on the planet) am up against: search competition. No matter what industry you\u2019re in,&hellip;<\/p>","protected":false},"author":1,"featured_media":8446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[70,68],"class_list":["post-8444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-program","tag-zamardi","category-1","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ez egy pr\u00f3ba bejegyz\u00e9s, 5 k\u00f6telez\u0151 \u0151szi program Zam\u00e1rdiban - Zam\u00e1rdi Nyitva!<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ez egy pr\u00f3ba bejegyz\u00e9s, 5 k\u00f6telez\u0151 \u0151szi program Zam\u00e1rdiban\" \/>\n<meta property=\"og:description\" content=\"As a writer at a content marketing agency, I\u2019ve written for a lot of different clients, and almost everything I\u2019ve produced has been intended to rank on Google and encourage website traffic. 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